Senior Art Director, Freshpet

April 2021 - Present

Lead creative development across Freshpet's brand, digital, and e-commerce ecosystem, driving cohesive consumer experiences across owned, paid, and retail channels. Partner closely with marketing, e-commerce, and executive stakeholders to translate business objectives into impactful creative strategies and campaigns. Oversee the evolution of brand standards, digital experiences, and creative systems while managing and mentoring creative talent to deliver high-quality work that supports brand growth and business performance.

Lead the creative development and execution of integrated marketing campaigns across paid social, digital, retail, and owned channels.

Direct the design, optimization, and ongoing evolution of Freshpet.com, partnering with cross-functional teams to enhance user experience, brand storytelling, and conversion.

Lead end-to-end production of photo and video shoots, overseeing concept development, pre-production planning, on-set art direction, and post-production.

Partner with e-commerce and retail marketing teams to develop branded shopping experiences across major retailer platforms.

Manage and mentor creative team members, providing strategic direction, feedback, and professional development.

Graphic Designer, S’well

September 2018 - April 2021

Designed original pattern artwork for new S'well seasonal collections, and licensed collaborations including Starbucks, Liberty Fabrics, National Geographic, and Disney.

Collaborated with product development and marketing to bring new product launches and brand partnerships to market.

Created marketing assets across digital, print, retail, and experiential channels, including seasonal catalogs, email campaigns, paid media, direct mail, out-of-home advertising, trade show environments, and in-store signage.

Graphic Design Intern, French Connection

January 2018 - May 2018

Assisted the marketing team in the design and execution of ongoing digital marketing initiatives, including web banners, emails, pop-ups, paid media, social posts, and blog posts.

Assisted in analyzing campaign performance metrics and reporting insights to the marketing team, helping inform creative optimizations and content strategy for future sends

HTML Code emails to ensure that all images are equipped with proper links.

Support other teams in the Adobe creative suite, including photo recoloring, and photo resizing.

Product Development Intern, Coach

June 2017 - August 2017

Assisted the Small Leather Goods and Handbags teams in the development of leather goods from design sketch to mass production.