Megan Trainor X
Freshpet
To introduce Freshpet’s first-ever brand ambassador, global pop star Meghan Trainor, we developed a co-branded creative identity that brought her playful personality and love of her dogs to life while staying true to Freshpet’s core brand. The campaign aimed to build awareness around the benefits of feeding pets real, fresh food through a fun, personality-driven approach.
I developed the campaign’s visual look and feel, creating a more youthful, playful aesthetic to complement the video creative while maintaining brand consistency. Deliverables included a full suite of paid and organic social assets, along with a dedicated campaign landing page, bringing the partnership to life across digital touchpoints.
From Social to Site
A co-branded landing page and a cohesive suite of paid social creative to bring the Meghan Trainor partnership to life across digital touchpoints. The paid social campaign drove audiences to the landing page, which served as a central destination for campaign content while extending the partnership’s playful visual identity.
